Each college is unique, but not all students notice or understand these differences. Students are applying to an increasing number of colleges in response to shrinking acceptance rates, and many colleges want to make sure they aren’t the second choice (or the twelfth). The way they do this is through supplemental essays; namely the “Why Us” essay.
This essay is often challenging for students, because universities are not good at expressing what they mean through essay questions, or properly asking what they want to know. In this article, we’ll give you an example of a Why Us essay from a past Ivy Scholars student, explain why it worked, and explore what universities really want to see when they ask this question. Let’s get started!
An Example Why Us Essay
Here is an essay written by a former Ivy Scholars student, answering Columbia’s version of this prompt:
Columbia’s emphasis on multispection (seeing from many angles by engaging with a wide variety of disciplines) will enable me to tackle the pressing social problems of my generation that so desperately need solving. As an Economics-Political Science major, I am eager to dive into the dialectical relationship between economic pursuits and moral responsibility. While classes like Sustainable Urbanism and Inequality in Urban Spaces will fuel my curiosity about how political systems can advocate for social justice, courses like The Business of Nonprofits and The Evolving Social Sector will ground my lofty ideals in concrete data.
Morningside Heights is more than just a group of Roman Classical buildings filled with endless classrooms. Organizations like the Committee of Global Thought and the Political Science Students Association will allow me to apply what I’ve learned in the classroom in a real-world urban setting. Furthermore, while engaging with Youth for Debate and Camp Kesem, I will have the opportunity to add a little sweetness to The Big Apple. I can’t wait to immerse myself in Columbia’s vibrant atmosphere as I munch on NYC’s signature bagels, stifling a laugh as I read the latest issue of The Federalist.
Analysis
Columbia allows for only 200 words for its response, which requires boiling this essay down to its essence. The most important thing to remember, and what this essay demonstrates well, is that this essay isn’t about how great a college is. Admissions officers work there, they presumably already think it’s great; they don’t need you to tell them that. Instead, the point of a Why Us essay is to explain how you and a college are a great fit for each other.
Now, let’s go through this essay point by point to look at how the author does that.
At 200 words, Columbia’s essays may not be afforded the luxury of a hook. While it is possible to work one in, this student is fine jumping right into the action. They begin straight off by declaring what about Columbia attracts them, and how that ties into their own desires.
Essays of 150-200 words can go without hooks, especially if you struggle to come up with a good one. 250 word essays are borderline, and should usually have at least a sentence of lead in. Essays of 300 words and up should have some form of a hook to lead into the action. These are not absolute rules for essay writing, but are good guidelines to follow.
The author packs this essay with concrete references to Columbia, and ties each into one of their own dreams, values, or desires. While they are not able to dive too deeply into any single element, the use of a sentence to introduce an element from Columbia and tie it directly to the author’s own wants and needs makes the connection between school and author clear.
These shorter essays should either dive deeply into one or two topics, or take a broad and deeply intertwined sampling of many, as this essay did. Use the space however will best aid your own efforts. In either case, every aspect of the school you discuss needs to be tied to your own interests and needs from a university. Everything you bring up needs to come back to you, and concretely demonstrate how a school and you are perfect fits for each other.
Finally, the author clearly demonstrates who they are as a person and scholar, and how they will fit in with Columbia. While the essay is short, their personality still shines through clearly. These shorter essays have a premium on space, but you still need to demonstrate who you are as a person. Universities will be looking for that, to see how your personality will fit in with their ideal of the school.
What Not to Include in a Why Us Essay
There are some things that should not be included in a Why Us essay, either because they are overdone, or because they don’t add anything of substance to the essay (or sometimes even detract from what you are trying to say). These of course don’t show up in an example of a well done essay, so we’re going to go through them separately to make sure they don’t trip you up.
Location
There are many colleges in New York, or Boston, or Los Angeles, and so making the location a big factor in your Why Us essay is often a mistake. After all, if all you want is to attend a school in New York, why pick Columbia over NYU? You can include a sentence or two on why this location attracts you, or the neighborhood around campus appeals, but it should not be your main focus in the essay.
Abstraction
You can get great vibes from a school you visit or hear about, but Why Us essays need to be based on more than that. The more concrete and specific the details in your essay are, the more admissions officers will think you care about the school. Saying a college has a great computer science program is generic; listing specific professors you want to do research with or programs you want to take advantage of are a much better way to show interest.
Fake Passion
If you can’t see yourself enjoying time at a school, it should not be on your list of colleges. If a school is just okay for you, and asks one of these questions, you should not fake your passion about it; instead, do more research about the school until you can find some aspect of it that truly appeals to you. Colleges often have many niche programs and opportunities; finding these can be difficult, but it is worth it.
A Non-Academic Focus
The main reason you are interested in a college should be academic. Other factors can and will appeal to you, and you should cover these in your Why Us essay. The main focus of the essay, and the bulk of what you say, should be about the college’s academic offerings however. Colleges exist as centers of learning first, and your essay should reflect this.
How to Reuse Your Why Us Essay
Colleges frequently ask students for multiple essays, and as high school students apply to ever more colleges, these add up quickly. Indeed, a student applying to 12-15 colleges (which we see regularly) can expect to write thirty supplemental essays. This is on top of the personal statement, and needs to happen while they juggle a senior year course load and a full suite of stellar extracurriculars that colleges expect to see.
Needless to say, we encourage all of our students to reuse their essays as much as possible, and help them do so strategically. Many students understand this intrinsically for some essays; after all a prompt asking about your intended major is going to produce the same essay regardless of school. Many are surprised to learn you can reuse Why Us essays just as easily.
The trick is simple: while all colleges are unique, they tend to be unique in the same way. They all have professors doing research, they all have labs and research initiatives, they all have student organizations and campus traditions, they all seek to create a welcoming and academic atmosphere on their campuses. The specifics of all of these can and do differ greatly, but the broad strokes and outlines are generally the same across schools and programs.
When writing your essay, you should highlight an opportunity that appeals to you, and then spend some sentences explaining why an opportunity of this sort is perfect for you. It’s not enough to say that a particular class ro professor appeals; you must explain how these opportunities mesh with your own goals, and support your educational dreams.
Then, when it comes time to alter the essay for another school, you can simply slot in a similar opportunity. The reasons it will work well for you will stay much the same; you may need some small tweaks to the language used, but the structure and message need not change at all.
This holds true for every opportunity offered, both academic and otherwise. There are clubs for every interest at pretty much every college, and these can be exchanged as easily as research initiatives or the names of faculty. In every case, the message stays the same: you and the college have complimentary needs and interests, and are a perfect fit for each other, like twinned puzzle pieces.
School Visits
One exception to this is if you have visited a particular college personally. Including this note, and any tidbits that particularly stood out to you on your visit, is another good way to properly demonstrate your interest to admissions officers. This will need to be rewritten for each school you visited, and excised completely for those schools you did not.
This should be a very minor section of the essay, but this and other personal connections help an essay to stand out more, and give it more weight when read. After all, personal experience with something is the best way to really know it, and tying in any personal experiences you have with a university will make your essay that much more impactful.
Final Thoughts
Every college is unique, in much the same way every snowflake is. If you pull close in you see the beauty laid bare in detail, but from a far off view there is nothing but an undifferentiated expanse. Colleges want to know that you care enough to find the detail, and commit to them should you be admitted. These essays are your way of showing that you and a college are perfect fits for another, and reassuring admissions officers that their school is your first choice, even if it isn’t.
We hope this article has given you insight into how Why Us essays function, and how you can write your own. Of course, writing college essays is often challenging, especially when combined with all of the other demands high school seniors have on their time. You don’t need to do it alone though. If you want help drafting the perfect essays, or with any other aspect of the admissions process, schedule a free consultation today. We have years of experience helping students find their collegiate home, and are always happy to hear from you.
